The Making of a Brand
- Brand Strategy
Making The Brand DNA
Mondraker has been in the market since 2001 when it was founded by 2 Mountain Bike enthusiast. Since then it has grown up to be recognized as a top-level Mountain Bike Manufacturer, selling in more than 40 countries and having a complete collection of more than 60 bike models.
In 2009 CERO started its collaboration with Mondraker. At that point it was just one minor player in the bike market.
But Mondraker was thinking Big… They wanted to develope a completely new product range.
Along the following years both companies worked together to create the brand DNA and to develop the roadmap for the whole bike categories. It meant from designing the new market image, up to achieving an impressive riding performance, all this by using the newest materials and cutting-edge technologies.