THE ULTIMATE
ENDURO CYCLING
SHOE
- Design
The main goal behind this concept was to develop the most advanced enduro cycling shoe for demanding riders while capturing the brand’s design language on it.
We started with a deep analysis of the current product range, to understand how the SRAM designers play with shapes, surfaces, materials and colors.
On the other hand, to ensure the resulting concept was aligned to the rider needs and aspirations, customer research and insight design methodologies were applied, before starting the drawing and development phase.
